eTourism is the future!         

The developments in Information Communication Technologies (ICTs) and the Internet in particular have revolutionised the entire tourism industry, generating new business models, changing the structure of the tourism distribution channels and re-engineering all processes. Tourism suppliers, destinations and stakeholders have all been influenced. eTourism is bringing together some of the most rapidly developing industries including Information Communications Technologies, Tourism/Travel/Hospitality and Strategic Management/Marketing/Planning. ‘e’ stands for Electronic and represents the electronic marketplace, where eBusinesses deal with eConsumers, eGovernment, ePartners and other eBusinesses on an ePlatform facilitated by the radically evolving ICTs.

The University of Surrey is one of the leading centres world-wide for the study of tourism. The School of Management recently developed eTourism as a new, niche area that stimulates research and scholarly activity for the future. The school hosts the MSc in eTourism and the Centre of eTourism Research. eTourism is recognised as a cutting edge research issue with great implications for the tourism industry, destinations and consumers in general. eTourism at the University of Surrey is internationally focused, industry driven and research powered.