Research/CeTR         

Introduction and Mission
The Centre for eTourism Research (CeTR) was created in October 2001. It brings together the well established expertise of the School of Management on tourism, hospitality, management and marketing with the emerging Information Communication Technologies (ICTs) to create an international, specialised, differentiated and niche research centre on eTourism. eTourism is perceived in the widest possible sense, which includes eTravel, eTransport, eHospitality, eCatering/Food. CeTR expands its pioneering research of the University and includes the "e" element at the heart of the research and scholarship for each of the sectors included under the eTourism umbrella. CeTR also generates synergies with the newly established MSc in eTourism and creates a cell of innovative research and scholarship with a global distinction.

CeTR reflects the importance of Information Communication Technologies in modern societies and the gradually increasing interest of international organisations such as the World Tourism Organisation, the World Tourism and Travel Council and the European Commission in the wide range of implications of ICTs and Tourism. CeTR provides leading research results, facilitates both policy making at the macro level, and develops strategic tools for optimising competitiveness and maximising profitability at the micro level. The Centre collaborates with a large number of individuals, organisations, Destination Management Organisations and international and intergovernmental bodies that have expertise and interest in eTourism, on a global base, for developing pioneering vision and strategy.

Mission Statement
To push the barrier of knowledge of eTourism internationally; to empower Tourism decision makers to achieve sustainable strategic competitive advantage through the use of Information Communication Technologies.

Centre Staff
All academic members of the School of Management participate in the Centre, depending on projects and their particular expertise. The Centre is led by Dr Dimitrios Buhalis. Members of CeTR include Dr Marion Bennett, Dr Yuksel Ekinci, Malcolm Howard, Prof. Peter Jones, Dr. Olivia Kyriakiadou, Prof. Andrew Lockwood, Dr Panos Louvieris, Dr Outi Niininen, Ioannis Pantelidis, Dr Andreas Papatheodorou, Jan Powell Perry, Prof. Paul Phillips, Dr Haiyan Song, Jetske van Westering. In addition a number of our Doctoral students contribute to the eTourism activities. Most members have considerable experience in researching eTourism, eHospitality, eTravel and eBusiness issues and are widely recognised as experts internationally. CeTR also is related to a large number of external associates who offer particular expertise on their areas, increasing the depth and breadth of the Centre.