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AACSB International - The Association to Advance Collegiate Schools of Business AMBA - Association of MBAs World Tourism Organization TedQual Certification

MSc in Tourism Marketing

The School is recognised as a key Education and Training centre by the World Tourism Organisation (W.T.O.) and was the first UK centre to receive TedQual certification from the W.T.O. for both its undergraduate and postgraduate tourism courses.

WTO logo

This programme is designed to give you the skills to pursue a career in marketing a tourism product. The modules are designed to incorporate established principles of marketing as well as current specialist issues. Basic understanding of the Marketing Concept leads to opportunities to apply theory to a wide variety of tourism situations.

This programme will provide you with a specialist marketing qualification from a well established and highly regarded university. At the completion of your programme not only will you have an opportunity to be at the forefront of latest tourism marketing thinking and practice, but you will also have the relevant skills to study your customers and the environment you do business in; communicate effectively with the other departments within your organisation; and formulate plans that are appropriate for your tourism product.

Undoubtedly, this programme will enhance your career opportunities and gain you an internationally recognised transferable qualification.

Guildford, UK

The following programmes are run at the Guildford campus. Please click the appropriate link below:

Availability subject to student numbers

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